open:
we are:
we make:
we like:

identity:
print:
motion:
spaces:

TIAA-CREF identity & advertising proposal
1 · 2 · 3 · 4 · 5

©2014 Open™
· contact us
· site map + info
· log in

Stand up. Founded in 1918 by the Carnegie Foundation, TIAA-CREF is a non-profit financial services company that runs the leading pension fund for people in education. When their ad agency Ogilvy & Mather came to us to develop a new identity for their client, we were inspired by their new tagline to develop a logo that works in 3-d and a dimensional visual language for their magazine and newspaper ads that communicates TIAA-CREF's reputation for being both smart and ethical.

what we did:
concept · design

extra:
· Find out more about TIAA-CREF.

see also:
·
Folkways at 50
·
PwC Consulting