Again and again. According to their mission statement, The Institute for Adaptive Reuse "inititates detailed studies to identify, document and interpret myriad secondhand phenomena." Every part of our IAR identity system is about the reuse of existing material. The IAR symbol combines institutional typography with an ever-growing selection of old stock illustrations. Price tags and business cards are stamped onto existing cards. And this form gets stamped into used books bought and sold by the IAR so that future owners can find out where their books came from.

what we did:
concept · writing · design ·
preparation