Join the movement. "Multiple Sclerosis (MS) stops people from moving. The National MS Society exists to make sure it doesn’t." Ad agency Wieden + Kennedy developed that positioning for the Society and asked us to help develop their new visual identity. Our ever-changing MS logo celebrates the diversity of human movement while making a defiant statement against the disease. By simply making a mark over these two orange letters, anyone can join the movement against MS. And the guidelines we developed make sure that the logo, colors, and typography are consistent in all applications.
what we did:
concept · design