You are here. A joint venture of Mercedes-Benz and Swatch, the Smart car is a (very) small two-seater that's both fuel-efficient and stylish. This presentation, developed with the Amsterdam office of ad agency Wieden + Kennedy, included a new tagline for Smart, tv commercials that used motion graphics to communicate the spirit of cities like Rome and Berlin, road signs that showed the way to Smart dealerships and print ads full of useful information—all to support the idea of the Smart car as a public service that combines the convenience and fun of driving with the energy and excitement of city life.
what we did:
concept · writing · design