What's wrong with this picture? In early 2004, MoveOn.org ran a contest called "Bush in 30 Seconds," in which regular people could create tv spots expressing their (mostly negative) feelings about President Bush. Most of the entries were preaching to the converted, but ours tried to change people's minds by posing a series of questions, all with the same answer. We didn't answer the last one, so viewers could do so themselves. Thanks to I Am the World Trade Center for the excellent music track.
what we did:
strategy · concept · writing · design ·
preparation · production