Finding out what's cool. Founded by "coolhunter"
DeeDee Gordon and strategic planner Sharon Lee, Look-Look researches
trends in youth culture by interacting with a network of correspondents
around the world. We developed the Look-Look visual identity,
including their logo
and stationery system, which can be customized by sticking one
of a set of brightly-colored stickers
(full of fake badly-translated English phrases we came up with)
in the designated area on a letterhead,
card or envelope.
what we did:
concept · writing · design ·
preparation · production