Again and again. According to their mission statement,
The Institute for Adaptive Reuse "inititates detailed studies
to identify, document and interpret myriad secondhand phenomena."
Every part of our IAR identity system is about the reuse of existing
material. The IAR symbol
combines institutional typography with an ever-growing selection
of old stock illustrations. Price
tags and business
cards are stamped onto existing cards. And this
form gets stamped into used books bought and
sold by the IAR so that future owners can find out where their
books came from.
what we did:
concept · writing · design ·