The road to the Olympics. The Journey campaign, developed
in collaboration with ad agency Wieden + Kennedy, documented the
preparations in and around Atlanta leading up to the 1996 Olympics.
Believe it or not, none of the situations were set upand
there was no product placement (there's already a lot of Coke
in Atlanta). The outdoor
ads were shot
by photojournalist Mark Peterson, and the split-screen television
spots were directed
by Michael Apted, shot
by Maryse Alberti, and edited
by Paul Norling.
what we did:
concept · writing · design ·