A whole year on a postcard. As a non-profit corporation,
the AIGA has to publish an annual report that includes a financial
statement, a summary of programs and a letter from the president.
Rather than spend a lot of money on a fancy book, we made this
which includes all the required information (plus some jokes)
in just 5 by 7 inches of chipboard. On the back,
the recipient's name and address is part of a message that encourages
him/her to stay involved with AIGA.
what we did:
strategy · concept · design · writing ·